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Benita Appel        
Chief Financial Officer and Co-Founder
Benita has built a very sweet career, literally. For the past decade she has, as an entrepreneur and as National Director of Sales for a large manufacturer, mastered the art of chocolate is behind various branded and best-selling products available today.
In addition, she was an integral part of operations as well as the accounting and finance team.  She brought her finance background to the table with creating inventory control systems currently in use as well as budget, cash flow and revenue analysis allowing the company to triple in size over a three year period.

Benita is a graduate of National College of Education with post graduate studies in Accounting, Finance, Real Estate, Marketing and Sales.  She is on the Board of Directors of Boca Hoops a not- for- profit recreational basketball league in Boca Raton.  She has been an avid basketball coach for over 15 years with emphasis on a “positive coaching” experience.  She is a member of the Positive Coaching Alliance,  Kids Helping Kids, Crohn’s & Colitis Foundation and the National Jewish Women’s Association. 

Benita is married with two grown children.